The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Peninsula Subaru dedicated locally to the Love Promise?
Peninsula Subaru is proud to live out the Subaru Love Promise by putting families and community first every day. As a family-owned dealership closed on Sundays for Family Day, we give our team and customers the chance to enjoy quality time or adventure, all while maintaining a genuinely low-pressure environment. We’re also deeply committed to supporting local children and families through key partnerships with Food Backpacks 4 Kids, Gig Harbor Peninsula Fish Food Bank & Community Services, the Boys & Girls Clubs of South Puget Sound, and other vital community organizations.
Kitsap Humane Society
Peninsula Subaru's Very Own Joe's Park
Boys & Girls Clubs of South Puget Sound
Food Backpacks 4 Kids
Gig Harbor Peninsula Fish Food Bank & Community Services
Love Promise Stories from Peninsula Subaru
Subaru and Peninsula Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Peninsula Subaru's 21st Annual Kids Classic: Doing our Part to Help Support Kids in our Community! - Madeline L
At Peninsula Subaru, we believe that every child deserves the chance to thrive and that every family should feel supported. That is why each year we proudly host the Kids Classic Golf Tournament, an event that encourages people to come together to make a real difference. Every dollar raised goes directly to local charities that uplift children and families in need. This event is more than a fun, competitive tradition. It's our way of showing our appreciation for this community and to drive positive change. This year we raised $48,000 through player participation, mulligans, and raffle tickets for our three charities: Gig Harbor Peninsula FISH Food Bank, Food Backpacks 4 Kids, and the Boys & Girls Club of South Puget Sound. Peninsula Subaru has partnered with GHP FISH Food Bank, a community-driven nonprofit for 8 years. While prices around us continue to increase, FISH Food Bank keeps expenses low for those in need of assistance by providing fresh produce, non-perishables, and necessities for the community. Last year they served 11,000 children and next year their goal is to keep heads above water. Subaru donates to Food Backpacks 4 Kids during our Subaru Share the Love Event where for each vehicle sold we donate an amount of money to FB4K. Additionally, we support them with our Kids Classic Golf Tournament. Just like Peninsula Subaru is more than car dealership, Food Backpacks 4 Kids does more than meeting needs of those who struggle with food insecurity. FB4K is a food insecurity program who feeds families and ensures they get connected to resources more than just food. Their focus for next year is to provide a safe landing for those who need food assistance, clothing assistance, and access to other needed resources. They are also starting their new program Food for All, where they grow their own produce with the help from volunteers to grow fresh produce and healthier meals for families. The Boys & Girls Club of South Puget Sound inspires young people who need us most to reach their full potential. They work with communities to provide after school homework help as well as provide healthy snacks and meals. We are proud to have worked with them over the last 15 years and we look forward to the years to come. They are still rebuilding from the pandemic and we hope that our donation can support their growth. Last year, they served over 8,000 kids and they look forward to continuing to show up for spaces, schools, and communities where kids need access to programs and mentors. We are thankful for the great turnout this year and hope to keep this tradition going for years to come. We are proud to be doing our part to help the community and support kids in need.
Peninsula Subaru - Tovi E
On June 24th, Peninsula Subaru partnered with The Leukemia & Lymphoma Society (LLS) and St. Anthony Hospital in Gig Harbor through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. This year, Peninsula Subaru will also support the LLS Urgent Need Program, Pediatric, which will provide 5 pediatric blood cancer patient households with financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc. It was an amazing delivery day filled with kindness and connection. Through Peninsula Subaru participation in these programs, it shows they care. Peninsula Subaru consistently shows up and shows out for their community, and that impact was felt on the delivery day. St. Anthony Hospital in Gig Harbor was a joy to work with, and we were so happy they were the recipients of Peninsula Subaru donation this year. We are so grateful to work and live in a community that takes care of one another. Thank you, Peninsula Subaru and thank you St. Anthony Hospital in Gig Harbor for being firm in your mission to help others.
Peninsula Subaru Supports The Coffee Oasis - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bremerton, this is a harsh reality. Helping others strengthens communities, which is why Peninsula Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Peninsula Subaru have helped nearly 900,000 children and adults in urgent need. On 02/25/2025, Peninsula Subaru donated 408 coats to The Coffee Oasis. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
A Promise to Warm Hearts: Peninsula Subaru and Coffee Oasis Partner for Subaru Loves to Help Event - Kaili R
At Peninsula Subaru, we know the strength of a community lies in how we support each other, especially those facing the greatest challenges. That’s why, for this year’s Subaru Loves to Help® initiative, we partnered with Coffee Oasis, a nonprofit organization dedicated to helping homeless youth and families in Kitsap County. Through this partnership, we focused on offering warmth and support to those in urgent need, particularly the youth who often feel overlooked. Imagine the harsh reality of living without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness, this is a daily struggle. A simple coat can mean so much more than warmth, it provides comfort and stability, offering protection from and a sense of security. On February 18, 2025, Peninsula Subaru took action by donating a variety of coats to help those in need. Our team visited Coffee Oasis's Bremerton location, where we had the privilege of learning more about the organization’s incredible work while delivering these essential items. Coffee Oasis operates in multiple locations, offering safe spaces for youth ages 13-25 who are facing homelessness, instability, and a range of life challenges. The Bremerton location is home to a teen shelter and drop-in center that provides support, guidance, and resources to help young people get back on their feet. One of the case managers shared an inspiring quote that encapsulates the heart of their mission: “I don’t drive the bus; I just try to keep it on the road.” It’s a reminder that, while the road may be difficult, the staff and volunteers at Coffee Oasis are committed to ensuring the journey continues for each person they serve. During our visit, we learned about the wide range of services Coffee Oasis offers, including job training, life skills classes, providing meals and shopping experiences, hygiene products, and much more. The organization’s clothing closet, where youth can take up to 10 items at a time, ensures that they have the essentials needed to feel comfortable and confident. Perhaps most importantly, Coffee Oasis offers a safe, non-judgmental space where youth can simply be themselves and find a sense of belonging. One of the most meaningful aspects of our visit was the opportunity to contribute a Message of Confidence Board, filled with uplifting messages from Peninsula Subaru employees and customers. These notes serve as a reminder to the youth that they are not alone, and that people believe in their potential, even during the most challenging times. Peninsula Subaru is proud to partner with Coffee Oasis and support their mission to provide stability, a sense of community, and opportunities for young people to rebuild their lives. Together, we’re making a lasting impact by helping provide warmth, comfort, and hope for those who need it most. As the Subaru Loves to Help® initiative comes to an end, we are reminded of the importance of showing up for those in need and creating a stronger, more connected community. We are honored to play a small role in making a big difference because when we come together to help, we build a brighter future for everyone.
Peninsula Subaru's 'Fill the Subaru' Food Drive for Food Backpacks 4 Kids - Kaili R
At Peninsula Subaru, our commitment to family and our community is at the heart of everything we do. This commitment was on full display when our team decided to kick off the new year by organizing a "Fill the Subaru" food drive to support Food Backpacks 4 Kids (FB4K). With the holiday season behind us, we noticed a gap in giving during the first part of the year, when food banks and community organizations often face a lull in donations. Our team wanted to start 2025 with the right heart and intentions, helping to fill that gap and ensure the pantry shelves at FB4K stayed stocked with essentials for local families. Food Backpacks 4 Kids is a local nonprofit that began in 2009 on the Key Peninsula with the mission of providing food for children and families facing food insecurity. Since then, the organization has grown tremendously, distributing over 1.5 million pounds of nutritious food to children and their families. What began as a small effort to pack backpacks for a handful of children at Evergreen Elementary School has now expanded to serving over 500 children each week, with food delivered to 14 different schools in the district. FB4K runs several programs now to ensure that no child goes hungry. One is the Food Backpack Program, which sends home bags of nutritious, child-friendly food to children each week during the school year. FB4K volunteers and students in the Community Transitions Program (CTP) generously pack the backpacks. Through CTP, students are assisted in learning job skills and community access, helping them successfully transition from high school to the workforce. Despite the challenges, FB4K has continued to grow. In September 2021, they opened a Family Pantry to allow families to shop for groceries. Over 3,000 families have benefited from this program in the past school year alone. Additionally, FB4K operates a Home Delivery Program that helps families who face transportation challenges. They also host a Summer Lunch Program to ensure that children have at least one nutritious meal a day during the summer, a clothing drive to help families prepare for the school year, and holiday meal distributions to make sure no family goes without during the holidays. What truly sets Food Backpacks 4 Kids apart is the way they have “been built by the community to serve the community”. Volunteers and donors come together to ensure that local children and families have the resources they need to thrive. From fresh produce grown at their farm to their partnerships with local businesses, FB4K is a shining example of what happens when people work together for a common cause. After speaking with the incredible staff at FB4K, we learned that they were specifically in need of canned soups, oatmeal packets, and canned meats. To make the food drive even more engaging, we decided to fill our beloved showroom car, the vintage Subaru 360, with these much-needed items. The unique car was a fun and eye-catching way to inspire donations, and it gave people something memorable to associate with their contributions. We reached out to local businesses and families in the community to ask for donations, and the response was overwhelming. Together, we were able to collect an impressive 225 pounds of nonperishable food! The generous outpour of support from our community was a reminder of the power of coming together for a common cause. After the event, we took a team to deliver the donations to the Food Backpacks 4 Kids Family Pantry. It was a heartwarming experience to meet the dedicated staff and volunteers and see firsthand the impact of their work. We were given a tour of their facilities, and it was clear that this organization is a vital lifeline for so many families in need. At Peninsula Subaru, we are proud to support such a vital organization. The "Fill the Subaru" food drive was just one of the ways we are working to fulfill the Subaru Love Promise. We look forward to continuing our partnership with Food Backpacks 4 Kids and helping them provide essential resources for those who need it most. By supporting organizations like Food Backpacks 4 Kids, we can help ensure that no child in our community has to go to bed hungry. Together, we are building a stronger, more compassionate community, for those who need it most.
Peninsula Subaru and Food Backpacks 4 Kids - Jacqueline V
Peninsula Subaru has proudly partnered with Food Backpacks 4 Kids, an organization dedicated to supporting food-insecure children and families in the Key Peninsula area. This collaboration is making significant strides in addressing the urgent needs of the community, ensuring that over 250 children receive essential supplies and services. Food Backpacks 4 Kids has expanded its reach to meet their growing needs. Their comprehensive support includes providing new shoes, clothes, backpacks, school supplies, well-child exams, vaccinations, and ongoing support services. Last year alone, Food Backpacks 4 Kids delivered over 4,600 food backpacks to schools and made 2,400 home grocery deliveries. Families made 4,800 trips to the family pantry, selecting the foods they needed most. The organization’s newest program, Food 4 All, focuses on helping families become more self-sustaining. This program offers education and access to farm-fresh food at a 43-acre farm in Longbranch, where they grow vegetables, fruits, and provide life skills classes centered on nutrition and economical food use. Peninsula Subaru’s ongoing support is crucial for the continued success of these programs. The organization shared, "Continued support from Peninsula Subaru will be just as meaningful and impactful and will directly benefit food-insecure children in our community." This partnership ensures that every child in the school district has access to nutritious food, contributing to healthier, more self-sustaining families. The comprehensive services provided by Food Backpacks 4 Kids extend beyond food assistance. Their Family Resource Center offers solutions such as better employment opportunities, emotional and social support, diapers, clothing, and direct assistance in navigating public resources. This helps build stronger foundations for families, promoting long-term success and well-being. Together, Peninsula Subaru and Food Backpacks 4 Kids are making a difference in the local community, providing children with the necessary resources for a healthy and successful future. The organization highlighted the significance of this support, saying, "Your generous support means not only nutritious food for the children who need it most, but also access to the resources families need to build stronger, healthier, more self-sustaining foundations." . Peninsula Subaru is proud to be able to give back and support those in our local community and to be able to partner with such an incredible organization.
Peninsula Subaru Swings for Soldiers - Jacqueline V
Peninsula Subaru proudly participated in the PTSD Foundation's annual charity golf tournament, "Swing for a Soldier," held at Gold Mountain Golf Club in Bremerton, WA. This meaningful event aims to raise awareness and funds to support veterans and first responders dealing with post-traumatic stress. The Permission to Start Dreaming foundation aims to address the urgent need for mental health resources to better support those in need. As a dedicated sponsor, Peninsula Subaru got to spend the day at the fourth hole, enhancing the experience for golfers by providing refreshments and encouragement throughout the day. Our commitment to community involvement and support for veterans was evident in our active participation. In addition to sponsorship, Peninsula Subaru was represented on the golf course by four of our enthusiastic team members, who enjoyed the opportunity to contribute to a great cause while engaging in some friendly competition. The event was inspiring and was a great opportunity to support, honor, and recognize the dedication and sacrifice of those who have served our great country. We extend our heartfelt thank you to the PTSD Foundation for organizing such an inspiring and impactful event. Peninsula Subaru is honored to have been a part of it and looks forward to continuing our support for this vital cause.
Peninsula Subaru Supports Community Members Battling Cancer - Jacqueline V
Peninsula Subaru is proud to stand alongside Virginia Mason Franciscan Health in a shared mission to support cancer patients. Recently, Peninsula Subaru donated blankets and patient care kits to the St. Anthony’s Hospital Cancer Center in Gig Harbor, WA. Within the cancer care center, there is a dedicated area where patients receiving treatment can access items like hats, scarves, stickers, and now blankets. The donated blankets are particularly significant for patients undergoing infusion treatments, who spend hours at the center receiving medication. A volunteer emphasized that such donations provide hope and encouragement, demonstrating community support for patients in their battle against cancer. Jamie Dobosz, Manager of the Community Cancer Program at Virginia Mason Franciscan Health, shared that patients deeply appreciate the blankets and pillows, and they look forward to the continued partnership. This collaboration highlights the Subaru Love Promise and the Subaru Loves to Care initiative, as we aim to spread hope and encouragement to those battling cancer in the local community. Through this ongoing partnership, Peninsula Subaru and Virginia Mason Franciscan Health are making a meaningful impact on the lives of cancer patients, showing them that they are not alone in their fight.
Fueling Hope at Gig Harbor Peninsula FISH Food Bank - Jacqueline V
Peninsula Subaru is a proud supporter of the Gig Harbor Peninsula FISH food bank and recently made a donation of $12,000 in hopes of supporting those in need in the local community. FISH food bank is a vital resource for people in critical times, offering hope and resources to those living with uncertainty. As a food bank funded entirely through donations and powered by the dedication of 200 volunteers, the impact of Peninsula Subaru's contribution cannot be overstated. With 94.6% of donations directed towards direct client needs, the $12,000 donation has allowed FISH to extend its reach and provide essential support to even more individuals and families in Gig Harbor. Throughout the 2022 fiscal year, FISH has provided 240,060 meals to 4,804 families, totaling 11,860 individuals. Additionally, volunteers have gone above and beyond, delivering food directly to 138 individuals who were unable to access the food bank themselves. In addition, the annual Toy Drive organized by FISH provided gifts to 777 children in December, ensuring they had a memorable holiday season. Furthermore, through partnerships with Peninsula School District counselors, FISH has been able to provide essential support, including clothing, medications, school supplies, summer school, and mental health counseling, to 8 students in their care. Peninsula Subaru's donation has empowered Gig Harbor Peninsula FISH to continue its mission of offering hope and assistance to those in need, ensuring that the community remains supported during their most challenging moments.
Driving Change: Peninsula Subaru's Commitment to Providing Resources for Families in Need - Jacqueline V
Having heard of the Children's Home Society and the work they do within our community almost two decades ago, Peninsula Subaru has been proudly supporting their cause ever since. Recently, when they merged with Childhaven to form Akin, a foundation on a mission to provide essential resources and support to families in need, Peninsula Subaru knew they had found a cause worth championing. With the support of Subaru of America, Peninsula Subaru recently made a $40,000 donation to the Akin Foundation. This act of generosity epitomizes Subaru's commitment to making a positive impact in local communities. The donation will empower the Akin Foundation to provide essential resources and support to families facing adversity, embodying the spirit of compassion and social responsibility that defines Subaru's Love Promise initiative. Akin shared with us, 'We would like to express our sincere gratitude for the generous donation and ongoing partnership support from Subaru! Akin exists to support and strengthen Washington state families, and we can now offer a broader continuum of care to more families across the state. From prenatal to adulthood, prevention to intervention, we are dedicated to helping children and families across the state strengthen and grow together.' This donation has profoundly impacted the lives of those who needed it most. With Peninsula Subaru's support, the Akin Foundation is able to expand its outreach, providing food, shelter, educational opportunities, and more to countless families facing adversity.
