The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Peninsula Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities like Children's Home Society of Key Center and the Boys and Girls club of Gig Harbor. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Creating Raving Fans.
Kitsap Humane Society
Peninsula Subaru Love Garden
Boys and Girls Club of Gig Harbor
Children Home Society of Washington - Key Center
South Kitsap Helpline Food Bank
Love Promise Stories from Peninsula Subaru
Subaru and Peninsula Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Peninsula Subaru - Tovi E
On June 24th, Peninsula Subaru partnered with The Leukemia & Lymphoma Society (LLS) and St. Anthony Hospital in Gig Harbor through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. This year, Peninsula Subaru will also support the LLS Urgent Need Program, Pediatric, which will provide 5 pediatric blood cancer patient households with financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc. It was an amazing delivery day filled with kindness and connection. Through Peninsula Subaru participation in these programs, it shows they care. Peninsula Subaru consistently shows up and shows out for their community, and that impact was felt on the delivery day. St. Anthony Hospital in Gig Harbor was a joy to work with, and we were so happy they were the recipients of Peninsula Subaru donation this year. We are so grateful to work and live in a community that takes care of one another. Thank you, Peninsula Subaru and thank you St. Anthony Hospital in Gig Harbor for being firm in your mission to help others.
Peninsula Subaru Supports The Coffee Oasis - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bremerton, this is a harsh reality. Helping others strengthens communities, which is why Peninsula Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Peninsula Subaru have helped nearly 900,000 children and adults in urgent need. On 02/25/2025, Peninsula Subaru donated 408 coats to The Coffee Oasis. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
A Promise to Warm Hearts: Peninsula Subaru and Coffee Oasis Partner for Subaru Loves to Help Event - Kaili R
At Peninsula Subaru, we know the strength of a community lies in how we support each other, especially those facing the greatest challenges. That’s why, for this year’s Subaru Loves to Help® initiative, we partnered with Coffee Oasis, a nonprofit organization dedicated to helping homeless youth and families in Kitsap County. Through this partnership, we focused on offering warmth and support to those in urgent need, particularly the youth who often feel overlooked. Imagine the harsh reality of living without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness, this is a daily struggle. A simple coat can mean so much more than warmth, it provides comfort and stability, offering protection from and a sense of security. On February 18, 2025, Peninsula Subaru took action by donating a variety of coats to help those in need. Our team visited Coffee Oasis's Bremerton location, where we had the privilege of learning more about the organization’s incredible work while delivering these essential items. Coffee Oasis operates in multiple locations, offering safe spaces for youth ages 13-25 who are facing homelessness, instability, and a range of life challenges. The Bremerton location is home to a teen shelter and drop-in center that provides support, guidance, and resources to help young people get back on their feet. One of the case managers shared an inspiring quote that encapsulates the heart of their mission: “I don’t drive the bus; I just try to keep it on the road.” It’s a reminder that, while the road may be difficult, the staff and volunteers at Coffee Oasis are committed to ensuring the journey continues for each person they serve. During our visit, we learned about the wide range of services Coffee Oasis offers, including job training, life skills classes, providing meals and shopping experiences, hygiene products, and much more. The organization’s clothing closet, where youth can take up to 10 items at a time, ensures that they have the essentials needed to feel comfortable and confident. Perhaps most importantly, Coffee Oasis offers a safe, non-judgmental space where youth can simply be themselves and find a sense of belonging. One of the most meaningful aspects of our visit was the opportunity to contribute a Message of Confidence Board, filled with uplifting messages from Peninsula Subaru employees and customers. These notes serve as a reminder to the youth that they are not alone, and that people believe in their potential, even during the most challenging times. Peninsula Subaru is proud to partner with Coffee Oasis and support their mission to provide stability, a sense of community, and opportunities for young people to rebuild their lives. Together, we’re making a lasting impact by helping provide warmth, comfort, and hope for those who need it most. As the Subaru Loves to Help® initiative comes to an end, we are reminded of the importance of showing up for those in need and creating a stronger, more connected community. We are honored to play a small role in making a big difference because when we come together to help, we build a brighter future for everyone.
Peninsula Subaru's 'Fill the Subaru' Food Drive for Food Backpacks 4 Kids - Kaili R
At Peninsula Subaru, our commitment to family and our community is at the heart of everything we do. This commitment was on full display when our team decided to kick off the new year by organizing a "Fill the Subaru" food drive to support Food Backpacks 4 Kids (FB4K). With the holiday season behind us, we noticed a gap in giving during the first part of the year, when food banks and community organizations often face a lull in donations. Our team wanted to start 2025 with the right heart and intentions, helping to fill that gap and ensure the pantry shelves at FB4K stayed stocked with essentials for local families. Food Backpacks 4 Kids is a local nonprofit that began in 2009 on the Key Peninsula with the mission of providing food for children and families facing food insecurity. Since then, the organization has grown tremendously, distributing over 1.5 million pounds of nutritious food to children and their families. What began as a small effort to pack backpacks for a handful of children at Evergreen Elementary School has now expanded to serving over 500 children each week, with food delivered to 14 different schools in the district. FB4K runs several programs now to ensure that no child goes hungry. One is the Food Backpack Program, which sends home bags of nutritious, child-friendly food to children each week during the school year. FB4K volunteers and students in the Community Transitions Program (CTP) generously pack the backpacks. Through CTP, students are assisted in learning job skills and community access, helping them successfully transition from high school to the workforce. Despite the challenges, FB4K has continued to grow. In September 2021, they opened a Family Pantry to allow families to shop for groceries. Over 3,000 families have benefited from this program in the past school year alone. Additionally, FB4K operates a Home Delivery Program that helps families who face transportation challenges. They also host a Summer Lunch Program to ensure that children have at least one nutritious meal a day during the summer, a clothing drive to help families prepare for the school year, and holiday meal distributions to make sure no family goes without during the holidays. What truly sets Food Backpacks 4 Kids apart is the way they have “been built by the community to serve the community”. Volunteers and donors come together to ensure that local children and families have the resources they need to thrive. From fresh produce grown at their farm to their partnerships with local businesses, FB4K is a shining example of what happens when people work together for a common cause. After speaking with the incredible staff at FB4K, we learned that they were specifically in need of canned soups, oatmeal packets, and canned meats. To make the food drive even more engaging, we decided to fill our beloved showroom car, the vintage Subaru 360, with these much-needed items. The unique car was a fun and eye-catching way to inspire donations, and it gave people something memorable to associate with their contributions. We reached out to local businesses and families in the community to ask for donations, and the response was overwhelming. Together, we were able to collect an impressive 225 pounds of nonperishable food! The generous outpour of support from our community was a reminder of the power of coming together for a common cause. After the event, we took a team to deliver the donations to the Food Backpacks 4 Kids Family Pantry. It was a heartwarming experience to meet the dedicated staff and volunteers and see firsthand the impact of their work. We were given a tour of their facilities, and it was clear that this organization is a vital lifeline for so many families in need. At Peninsula Subaru, we are proud to support such a vital organization. The "Fill the Subaru" food drive was just one of the ways we are working to fulfill the Subaru Love Promise. We look forward to continuing our partnership with Food Backpacks 4 Kids and helping them provide essential resources for those who need it most. By supporting organizations like Food Backpacks 4 Kids, we can help ensure that no child in our community has to go to bed hungry. Together, we are building a stronger, more compassionate community, for those who need it most.
Peninsula Subaru and Food Backpacks 4 Kids - Jacqueline V
Peninsula Subaru has proudly partnered with Food Backpacks 4 Kids, an organization dedicated to supporting food-insecure children and families in the Key Peninsula area. This collaboration is making significant strides in addressing the urgent needs of the community, ensuring that over 250 children receive essential supplies and services. Food Backpacks 4 Kids has expanded its reach to meet their growing needs. Their comprehensive support includes providing new shoes, clothes, backpacks, school supplies, well-child exams, vaccinations, and ongoing support services. Last year alone, Food Backpacks 4 Kids delivered over 4,600 food backpacks to schools and made 2,400 home grocery deliveries. Families made 4,800 trips to the family pantry, selecting the foods they needed most. The organization’s newest program, Food 4 All, focuses on helping families become more self-sustaining. This program offers education and access to farm-fresh food at a 43-acre farm in Longbranch, where they grow vegetables, fruits, and provide life skills classes centered on nutrition and economical food use. Peninsula Subaru’s ongoing support is crucial for the continued success of these programs. The organization shared, "Continued support from Peninsula Subaru will be just as meaningful and impactful and will directly benefit food-insecure children in our community." This partnership ensures that every child in the school district has access to nutritious food, contributing to healthier, more self-sustaining families. The comprehensive services provided by Food Backpacks 4 Kids extend beyond food assistance. Their Family Resource Center offers solutions such as better employment opportunities, emotional and social support, diapers, clothing, and direct assistance in navigating public resources. This helps build stronger foundations for families, promoting long-term success and well-being. Together, Peninsula Subaru and Food Backpacks 4 Kids are making a difference in the local community, providing children with the necessary resources for a healthy and successful future. The organization highlighted the significance of this support, saying, "Your generous support means not only nutritious food for the children who need it most, but also access to the resources families need to build stronger, healthier, more self-sustaining foundations." . Peninsula Subaru is proud to be able to give back and support those in our local community and to be able to partner with such an incredible organization.
Peninsula Subaru Swings for Soldiers - Jacqueline V
Peninsula Subaru proudly participated in the PTSD Foundation's annual charity golf tournament, "Swing for a Soldier," held at Gold Mountain Golf Club in Bremerton, WA. This meaningful event aims to raise awareness and funds to support veterans and first responders dealing with post-traumatic stress. The Permission to Start Dreaming foundation aims to address the urgent need for mental health resources to better support those in need. As a dedicated sponsor, Peninsula Subaru got to spend the day at the fourth hole, enhancing the experience for golfers by providing refreshments and encouragement throughout the day. Our commitment to community involvement and support for veterans was evident in our active participation. In addition to sponsorship, Peninsula Subaru was represented on the golf course by four of our enthusiastic team members, who enjoyed the opportunity to contribute to a great cause while engaging in some friendly competition. The event was inspiring and was a great opportunity to support, honor, and recognize the dedication and sacrifice of those who have served our great country. We extend our heartfelt thank you to the PTSD Foundation for organizing such an inspiring and impactful event. Peninsula Subaru is honored to have been a part of it and looks forward to continuing our support for this vital cause.
Peninsula Subaru Supports Community Members Battling Cancer - Jacqueline V
Peninsula Subaru is proud to stand alongside Virginia Mason Franciscan Health in a shared mission to support cancer patients. Recently, Peninsula Subaru donated blankets and patient care kits to the St. Anthony’s Hospital Cancer Center in Gig Harbor, WA. Within the cancer care center, there is a dedicated area where patients receiving treatment can access items like hats, scarves, stickers, and now blankets. The donated blankets are particularly significant for patients undergoing infusion treatments, who spend hours at the center receiving medication. A volunteer emphasized that such donations provide hope and encouragement, demonstrating community support for patients in their battle against cancer. Jamie Dobosz, Manager of the Community Cancer Program at Virginia Mason Franciscan Health, shared that patients deeply appreciate the blankets and pillows, and they look forward to the continued partnership. This collaboration highlights the Subaru Love Promise and the Subaru Loves to Care initiative, as we aim to spread hope and encouragement to those battling cancer in the local community. Through this ongoing partnership, Peninsula Subaru and Virginia Mason Franciscan Health are making a meaningful impact on the lives of cancer patients, showing them that they are not alone in their fight.
Fueling Hope at Gig Harbor Peninsula FISH Food Bank - Jacqueline V
Peninsula Subaru is a proud supporter of the Gig Harbor Peninsula FISH food bank and recently made a donation of $12,000 in hopes of supporting those in need in the local community. FISH food bank is a vital resource for people in critical times, offering hope and resources to those living with uncertainty. As a food bank funded entirely through donations and powered by the dedication of 200 volunteers, the impact of Peninsula Subaru's contribution cannot be overstated. With 94.6% of donations directed towards direct client needs, the $12,000 donation has allowed FISH to extend its reach and provide essential support to even more individuals and families in Gig Harbor. Throughout the 2022 fiscal year, FISH has provided 240,060 meals to 4,804 families, totaling 11,860 individuals. Additionally, volunteers have gone above and beyond, delivering food directly to 138 individuals who were unable to access the food bank themselves. In addition, the annual Toy Drive organized by FISH provided gifts to 777 children in December, ensuring they had a memorable holiday season. Furthermore, through partnerships with Peninsula School District counselors, FISH has been able to provide essential support, including clothing, medications, school supplies, summer school, and mental health counseling, to 8 students in their care. Peninsula Subaru's donation has empowered Gig Harbor Peninsula FISH to continue its mission of offering hope and assistance to those in need, ensuring that the community remains supported during their most challenging moments.
Driving Change: Peninsula Subaru's Commitment to Providing Resources for Families in Need - Jacqueline V
Having heard of the Children's Home Society and the work they do within our community almost two decades ago, Peninsula Subaru has been proudly supporting their cause ever since. Recently, when they merged with Childhaven to form Akin, a foundation on a mission to provide essential resources and support to families in need, Peninsula Subaru knew they had found a cause worth championing. With the support of Subaru of America, Peninsula Subaru recently made a $40,000 donation to the Akin Foundation. This act of generosity epitomizes Subaru's commitment to making a positive impact in local communities. The donation will empower the Akin Foundation to provide essential resources and support to families facing adversity, embodying the spirit of compassion and social responsibility that defines Subaru's Love Promise initiative. Akin shared with us, 'We would like to express our sincere gratitude for the generous donation and ongoing partnership support from Subaru! Akin exists to support and strengthen Washington state families, and we can now offer a broader continuum of care to more families across the state. From prenatal to adulthood, prevention to intervention, we are dedicated to helping children and families across the state strengthen and grow together.' This donation has profoundly impacted the lives of those who needed it most. With Peninsula Subaru's support, the Akin Foundation is able to expand its outreach, providing food, shelter, educational opportunities, and more to countless families facing adversity.
More than Just a Coffee Shop- Supporting At-Risk Youth in our Local Community - Jacqueline V
Drinking a coffee on the way to work is a part of many individuals' daily routines, but what if that coffee was changing the lives of the youth in your local community? There are an estimated 40,000 youth in Washington state experiencing homelessness. Here at Peninsula Subaru, it is our mission to give back and support our community that means so much to us. When we learned about The Coffee Oasis and their mission to restore community by supporting and creating a place of shelter for at-risk youth, we knew we wanted to find a way to support such an incredible organization. The Coffee Oasis has six different locations where 2,021 youth to date have found community, shelter and support. The Coffee Oasis works to create safe shared spaces, mentorship, street and school outreach, goal setting, job training, shelter, and crisis services. Since 1997, The Coffee Oasis has offered hope and opportunity to youth 13-25 years old, in Washington state. In March 2024, during the recent Subaru Loves to Help initiative Peninsula Subaru was able to donate and deliver warm coats, socks, and shoes to our local Coffee Oasis cafe here in Bremerton, WA, only 10 minutes away from our dealership. Coffee Oasis Director of Community Development, Bryce Clark shared, “Through the generosity of Peninsula Subaru we have been able to give away shoes, and socks, and coats to people that desperately need them and that affirms their dignity, that affirms their value as a human- that there is somebody that cares about them.”. Our partnership with The Coffee Oasis means so much to us because we feel so strongly about the importance of supporting the youth in our community. Every child deserves support, community, and shelter. Aside from our donation, we have also worked to raise awareness about this incredible organization through posting on our social media platforms about ways community members can also support their local Coffee Oasis cafe. We will continue to support the youth in our local community and are inspired by the work of The Coffee Oasis. We are thankful for the opportunity to partner with them and support their incredible mission. We look forward to continuing to support The Coffee Oasis and other organizations like theirs!
